Taking a campaign online can help further your cause in many ways. It can draw more attention to your goals and put you in touch with like-minded people around the world – not just those in your immediate area.
The Times and Sunday Times have both run successful campaigns that made best use of digital resources. The Times launched its Cities Fit For Cycling campaign after reporter Mary Bowers was critically injured when colliding with a lorry, and it tapped into existing cycling networks, bloggers and Twitter users, and adopted the hashtag #cyclesafe.
This challenge is all about creating a campaigning platform that empowers its users, spreads their message as far as possible and holds a clear path to the organisation or people intended to be lobbied.
If you’re thinking of taking on this category at Build The News, you need to think about:
- How can you make it easy for users to understand and participate in a campaign?
- All platforms – how to ensure people can sign up for a campaign on their preferred device
- What elements do those organising the campaign need to consider? How do you include enough flexibility without confusing the message?